CeRo Change Reaction Technology

Developed by CR Label Design & Production, CERO – Change Reaction Technology is an innovative smart thermochromic labeling technology designed to enhance sustainability and consumer awareness in the textile industry.

The CERO smart label changes color when a product is washed above the recommended temperature, instantly warning the consumer. This intelligent system helps reduce product damage caused by incorrect washing, prevents unnecessary product returns, and enables brands to better analyze product usage and care processes.

🔬Smart Label Technology Supporting Sustainable Fashion

Today, the fashion industry is responsible for approximately 10% of global carbon emissions. Incorrect product usage and return processes significantly increase both environmental and economic costs. CERO smart label technology promotes responsible product care and contributes to a more sustainable fashion ecosystem.

🌍Key benefits of CERO technology:

✔ Helps reduce product returns
✔ Supports water conservation
✔ Contributes to lowering carbon emissions
✔ Minimizes textile waste
✔ Increases consumer awareness

🌍Innovative Label Solution Powered by Nanotechnology

CR Label is among the pioneering label design and production companies integrating advanced nanotechnology into innovative labeling solutions. With its thermochromic structure, care labels evolve from static information tools into interactive guides that actively communicate with consumers.

🌍Conscious Production and Conscious Consumption

For a sustainable future, conscious production and responsible consumption are no longer optional — they are essential. CERO technology aims to protect global resources by reducing unnecessary textile reproduction and encouraging correct product usage.

Through smart labeling solutions, both brands and consumers can become part of a more sustainable fashion ecosystem.